| HistoryHistory
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www.pizza.co.th/1112/ |
Bin Lahej International Restaurants launched The Pizza Company in U.A.E On the 3rd of May’05 at Crystal Plaza Sharjah.The growth continues, by opening the Fifth branch in Jumeirah Beach Residence-Dubai 27,May 2008
Recognized as a one of the leading pioneer in the Asian food service industry, The Pizza Company introduced a fresh and innovative approach to pizza by offering pizza lovers over 30 different delicious toppings that are richer and thicker than competitor together with a selection of great-tasting cheese blends and inviting appetizers to
enhance the total pizza experience.From the first day that it opened its doors, The Pizza Company has been the pizza market leader in the dine-in, delivery and take-away business. |
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About Pizza CompanyAbout Pizza Company
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The Pizza Company is widely recognized as one of the leading pioneers in the Asian food industry with more than 70% market share of the pizza business in its Thailand home. The
Pizza Company's fresh and different approach offers over thirty richer, thicker toppings, a selection of superb mozzarella and cheddar cheese blends and only the finest cuts of Halal
premium meats.
The Pizza Company’s brand positioning statement is “Flavored to Excite”, with extra as its primary platform: extra taste – extra value – extra food – extra atmosphere and extra service.
Four colorful restaurants in Dubai are located at Al Dyaffa Road, Dubai Healthcare City and Riqqa Road,Jumeirah Beach Resident and one restaurant in Abu-Dhabi located at Al Khalidiyah Mall and two branches in Bahrian located at Juffair and Riffa. All are proving popular with predominantly young single and young family customers who have embraced The Pizza Company’s unconventional style.The Pizza Company Marketing
The positioning statement ‘Flavoured to Excite’ was used to introduce the great tasting product of The Pizza Company to UAE consumers. A comprehensive marketing strategy is in place to ensure that the superior tasting product offering remains the focus of communication. By generating trial, The Pizza Company is enjoying considerable success in winning market share from competitors. This is only set to increase as new restaurants open and the catchment areas for the delivery service widen.
A combination of national press, magazines, radio and outdoor are utilized to communicate key brand messages. Consumer research is used to help define and refine media choices.
Tactical messages focus on new specialty pizzas, value-added promotions, innovative toppings, restaurant openings and pizza delivery. Aggressive expansion plans will ensure that the brand becomes increasingly accessible to a growing number of consumers. By generating trial of a superior product and communicating simply and regularly The Pizza Company
will continue to go from strength to strength.
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The Pizza Company Menu Offering The Pizza Company Menu Offering
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The Pizza Company is committed to surprising customers by adding innovative new toppings such as spicy TomYum Kung. There are five options in pizza crusts, from the popular Pan
Pizza, which features a light and fluffy, golden brown crust to The Pizza Company's signature pizza base, Extreme Crust: Cheese, chicken sausage and turkey slices, all deliciously warm inside a light crust. Zesty appetizers, a garden-fresh salad bar and great desserts enhance the
eating experience. Pastas are ordered and cooked on the spot at live
cooking stations. Made with only the freshest ingredients, everything
can be eaten in, taken away or home delivered.
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