Romano’s Macaroni Grill operates in 237 locations across 74 domestic markets in six countries Romano’s success was brought about through a commitment to sustained creativity, exceptional food quality, peerless operational skill and trendsetting culinary concepts throughout its operations. A part of Brinker International, the owner of the Chili’s chain of restaurants, Romano’s Macaroni Grill is one of the group’s flagship high-concept products. The organisation’s interests in the Middle East are overseen by the Saleh Bin Lahej Group.
We welcome guests with the warmth of our open kitchen,but surprise them with the unexpected elegance of fresh flowers.
We treat them to the sophistication of white tablecloths contrasted with the fun of butcher paper And crayons It's this happy marriage of opposites that makes us unique. At the Macaroni Grill, we've created a menu that lets you and your friends and family share platters of Italian favourites like we used to do. Paesano is the Italian way of sharing a meal together - a favourite way of celebrating good friends, and good food!
Romano’s Macaroni Grill Marketing
With over 39 restaurants and more than 10 years experience in marketing the Macaroni Grill brand, the Hospitality Division in promotion of the flagship brand. xtensive research within the UAE market has helped to define the brand positioning, its key drivers and target audiences.
The Hospitality Division have taken a long-term view in terms of investing in building widespread awareness of the brand and its offering through high profile, national media campaigns.Rewards will be reaped as new restaurants come on-line. Creative developed aims to drive high levels of traffic to Mac Grill restaurants. Innovative channels will be used to target key influencers who will help to spread the message of the unique Mac Grill offering.
