Cantina Laredo Background Inspired by consumers' growing taste for more authentic flavors, Cantina Laredo offers a menu that evokes the sophisticated gourmet tastes of Mexico City.
Since its inception, Cantina Laredo has been providing the authentic taste of Mexican cooking in sleek, urban environments. Cantina Laredo’s popularity is the result of consistently excellent food and professional service that meets
market demand for high-quality, world-class cuisine.Effort is devoted to product development and process improvements to ensure the highest level of Mexican cuisine is served. With a strong emphasis on fresh ingredients, Cantina
Laredo’s diversified kitchen caters to a firmly upscale, young, energetic clientele.
The reviewer noted, "… the food outshines anything I've had on trips across the border".
Their restaurants provide gourmet Mexican fare in an upscale atmosphere for the higher-end of the market segment.
With ongoing expansion in the Middle East as part of Consolidated Restaurant Operations Incorporated (CRO), and in partnership with Saleh Bin Lahej Group, Cantina Laredo is poised for substantial growth and are the leaders in their category. Cantina Laredo’s ongoing popularity and expansion is a result of its consistently excellent food and service that meet market demands for high quality, world-class restaurant experiences.
Cantina Laredo Marketing
Research indicates that Cantina Laredo’s offering in terms of cuisine and ambience will attract a young, upwardly mobile clientele and will be particularly popular local Arabs and the Arabic expatriate population.
Through its sustained development of the Chili’s brand, the Saleh Bin Lahej – Hospitality Division has enormous experience in marketing to this demographic group and easy access to large numbers of them on a regular basis. Freshness – in terms of atmosphere and food will be at the core of brand communications. The fact that the brand is new to the market is viewed as a positive that reinforces this position; intrigue could well be used as an element of pre-opening communications.
