Loyalty program based on Smart Card is the most successful system can grantee flexible loyalty scheme and full control of the customer information and instant redemption for the points which can used for products development
for example the customer will use the cards in branch A from the brand group A and he will get 100 points in his purchase of 100 DHSand it will be written in the card then he goes to anther shopping mall and he see the advertising indicates that he can get a free ice cream from branch AA from the brand group AA which is also participate in the same program for 50 points so he will use the card and get the free ice cream and he will try new product from anther brand. This loyalty scheme and instant redemption can be only done if the points are secured recorded in the card which can not be done practically without a secure chip installed on the cards.
Also the card can be charged with cash with can used within the registered groups and for this reason the money should be secured in the chip with the same security standard of the VISA and Master Card.
